A ninety-day plan
The steps in order, with a name and a cost next to each one.
Growth strategy
A plan to follow.
Not a pile of tactics.
A written ninety-day plan for your marketing, with a real cost next to every step, based on your market, your results so far and your competitors.
Written by the people who would also do the work.
Your ninety-day planMortise & HingeWritten
- First
Fix the Google listingUsFlat, one time - ThenWrite the service pagesUsFlat, one time
- ThenAsk every customer for a reviewYour teamYour time
- Later
Search ads, once both are liveUsQuoted in writing
Decided and signed by a personReview booked for three months in
Every option, ranked
- Google Maps listingWhere your next customers are cheapest
First 
Service pages, found in searchTurns searches into callsSecond- Search adsOnce the pages turn visits into calls
Later
Reviewed every three monthsAgainst what really happened
What the plan looks like, in your hands.
Your ninety-day planMortise & HingeWritten
- FirstFix the Google listingUsFlat, one time
- ThenWrite the service pagesUsFlat, one time
- ThenAsk every customer for a reviewYour teamYour time
- LaterSearch ads, once both are liveUsQuoted in writing
Decided and signed by a personReview booked for three months in
Every option, ranked
- Google Maps listingWhere your next customers are cheapest
First - Service pages, found in searchTurns searches into calls
Second - Search adsOnce the pages turn visits into calls
Later 
Social adsNot yet, and the plan says whyNot yet
Inbox
ThemeKnockto Mortise & Hinge
- What was doneThe listing fixed and the service pages live.
- What it brought inCalls and forms, each with where it came from.
- What changes nextAds move up. Flyers stay off the plan.
Reviewed and signed by a person
- 1The steps in order, with a cost next to each.
- 2Every option, ranked by what it costs you.
- 3A review every three months, in writing.
What you get, piece by piece.
Where the money should go
Every dollar put behind the thing most likely to bring it back.
Every option ranked
Each way of getting customers, in order, with what it costs.
A proper look at everything
Your site, search, ads, social pages and reviews, measured against your market.
Who is beating you, and how
The businesses winning around you, and the gaps they have left open.
Reviewed every three months
The plan is updated against what really happened.
Inside the work
The plan is researched, ranked and priced in the open.
Most plans arrive as a finished document. This is the work behind one, with the lid off.
You say it onceWhere the money goes nowWhat has worked beforeWhere you want to be next year
Reading the site, search and adsComparing the competitionRanking every option
Writing the orderPricing every stepBooking the reviewMortise & HingeNinety-day planReady to sign
What we read
SiteGoogle listingAds accountReviewsWho is winning nearby
Answers every reviewNoted
Nobody writes about bathsGap
Every option, ranked
Google listingFirst
Social adsNot yet
The steps, in order
- FirstFix the Google listing
- ThenWrite the service pages
- ThenAsk every customer for a review
- LaterSearch ads, once both are live
A cost next to each
Listing and pagesFlat, one time
Search adsQuoted in writing
The review
Three months inBooked
Signed by a personNeeds your yes
Then it goes round again every three months: what happened, read against the plan, and the plan updated.
A person sets the brief, makes every call in the plan, and signs it before you see it.
One account, one brief
Every one of these, on one account.
What you tell us once drives all of it, and a person signs off on everything a customer sees.
The websiteBuilt, written and kept current.Showing up on GooglePages, listing and position, weekly.The phone and the chatAnswered, and the visit booked.SocialPosted and answered in your voice.ContentWritten from what people ask you.Follow-up and outreachThe quote nobody answered, chased.AdsRead daily, with the budget held.The numbersWhat came in, and where from.
Your briefTold once. Drives all of it.
All of it runs on Claude, and a person signs off on everything a customer sees. See it on three real businesses.
Three ways marketing goes nowhere, and what each looks like fixed.
BeforeA pile of tactics
This month's marketing
Who to listen to
The search companyYou need search.
The ads companyYou need ads.
The social agencyYou need social.
Three months later
Is any of this working?
Nothing written down to checkAfterA plan to follow
Your ninety-day plan
- FirstFix the Google listingFlat, one time
- ThenWrite the service pagesFlat, one time
- ThenAsk every customer for a reviewYour time
- LaterSearch ads, once both are liveQuoted in writing
Every option, ranked
- Google Maps listing
First - Service pages
Second - Search ads
Later
Three-month review
Review sent
What was done, what it brought in, what changes next.
A bit of everything
One plan to follow
The steps in order, with a cost next to each one.
Everyone sells their own thing
Every option ranked
Each way to get customers, in order of what it costs you.
No starting point
Reviewed every three months
The plan is checked against what really happened.
What it costs.
One price, agreed in writing before anything starts.
ThemeKnockExample quote- For
- Your business
- Service
- Growth strategy
- Plan
- Growth strategy
- A ninety-day planIncluded
- Where the money should goIncluded
- Every option rankedIncluded
- A proper look at everythingIncluded
- Who is beating you, and howIncluded
- Reviewed every three monthsIncluded
TotalQuoted in writing
The plan is a fixed quote, set by how many channels there are to review. The review every three months after that is a small flat monthly fee. You get the plan and the price together, before anything starts.
- Agreed in writing first
- One flat price
- Everything in your name
- Leave with one email
Nothing starts until you say yes.
What do you need?
Why a quote?
This work is sized to the job, so the price is agreed in writing first. It is one flat price, never hourly, and nothing starts until you say yes.
Not sure which fits?Tell us what you have. You get a straight answer in writing.
Questions owners ask.
Not answered here? Ask us. You get a straight answer in writing.
Is this just a report I will never open?
No. It is a ninety-day plan with an owner and a cost next to every step, reviewed every three months.
What does it cost?
The plan is a fixed quote, set by how many channels there are to review. The review every three months after that is a small flat monthly fee. You get the plan and the price together, before anything starts.
Can my own team run it?
Yes. The plan is written so you can hand it to your own team. You can keep us only for the review every three months.
Where does AI come into this?
A person makes every decision in the plan. AI reads the data, researches your market and drafts quickly, which is why a proper look does not take a month.
What if the numbers say we should not work together?
Then the plan says so. Sometimes the right advice is to fix two things yourself first, and that is what you will get.
Is the plan written by AI, and why would I trust it?
The reading is done daily on our setup and the plan is written by a person. Claude goes through your site, your search terms and your ads, compares the competitors you actually lose to, and ranks the routes to a customer by what each one costs. One of us then decides the order, puts a number and an owner next to each line, and signs it. You can argue with any line in it, and it will say who to argue with.
Start here
Tell us where the money goes now
Ask us what a plan for your business would cover, or start with the free website check. Both are free.