Skip to content
Get my free plan

Analytics & reporting

Know what is working.
In plain words, every week.

Your calls, forms and messages counted properly, and one short written update every week in plain words.

Get my free planSee what it costs

The plan and the price arrive together, in writing, before anything is set up.

What this looks like in a real week.

  1. 1Every lead traced to where it came from.
  2. 2A few plain lines, every week.
  3. 3Told the moment something breaks.

What you get, piece by piece.

One page with the answer

How many leads came in, where they came from and what they cost.

A short written update every week

What was done, what came in, and anything we need from you. In plain words.

Phone calls counted too

Each source gets its own number, so a call from Google Maps is not mixed up with a call from an ad.

An independent check

Everyone's work is reported on the same page, including ours.

A warning when something breaks

If a form stops sending or a page stops loading, you hear it from us first.

It all stays yours

The accounts, tracking numbers and history are in your name from day one.

Inside the work

The numbers are read for you, every week.

A dashboard is somewhere you have to go. This is the reading being done for you.

You say it onceWhat counts as a lead to youWhat a customer is worthWhat you want to know on a Monday

Google Search ConsoleReading where people came fromSearch, map, ad or someone's recommendation.
ClaudeSorting a lead from a lookA form is not the same as a phone call.
Google Search ConsoleWatching the week moveAgainst the same week before.
GoogleChecking what each page returnsWhich ones bring work, and which just sit.
ClaudeWriting the week's noteIn a paragraph, not a dashboard.
ClaudeSending it to your phoneOne short note you can actually read.

Then it goes round again, every week: the leads counted, the pages read, the note written.

A person sets the brief, picks what goes first, and reads every update before it reaches you.

One account, one brief

This is one job. The same account runs the rest.

What you tell us once drives all of it, and a person signs off on everything a customer sees.

The websiteBuilt, written and kept current.Showing up on GooglePages, listing and position, weekly.The phone and the chatAnswered, and the visit booked.
You are hereThe numbersWhat came in, and where from.
SocialPosted and answered in your voice.ContentWritten from what people ask you.Follow-up and outreachThe quote nobody answered, chased.AdsRead daily, with the budget held.
Your briefTold once. Drives all of it.

ClaudeAll of it runs on Claude, and a person signs off on everything a customer sees. See it on three real businesses.

Three things your numbers are not telling you, and what they look like fixed.

Numbers: Mortise & Hinge

Reports full of charts

A few plain lines a week

What came in, where from, and what we need from you.

Calls not counted

Every call counted

Each source gets its own number, so every call is traced.

Broken for weeks

Told when something breaks

You hear it from us first, with the fix done.

27%of people who see our home page click itWe have already done thisRepuShieldWe read our own accounts the same way we would read yours.Read the case study

What it costs.

One price, agreed in writing before anything starts.

ThemeKnockExample quote
For
Your business
Service
Analytics & reporting
Plan
Numbers
  • One page with the answerIncluded
  • A short written update every weekIncluded
  • Phone calls counted tooIncluded
  • An independent checkIncluded
  • A warning when something breaksIncluded
  • It all stays yoursIncluded
TotalQuoted in writing

Setup is a fixed quote once we know how many sources you have. The weekly reporting is a flat monthly fee. You get the plan and the price together, before anything starts.

  • Agreed in writing first
  • One flat price
  • Everything in your name
  • Leave with one email

Nothing starts until you say yes.

What do you need?

Why a quote?

This work is sized to the job, so the price is agreed in writing first. It is one flat price, never hourly, and nothing starts until you say yes.

Not sure which fits?Tell us what you have. You get a straight answer in writing.

Questions owners ask.

Not answered here? Ask us. You get a straight answer in writing.

What does it cost?

Setup is a fixed quote once we know how many sources you have. The weekly reporting is a flat monthly fee. You get the plan and the price together, before anything starts.

I already have Google Analytics. Is that not enough?

Having it installed is not the same as having it set up. Most setups miss phone calls, chats and a good share of form messages. For a local business, those are the leads that matter most.

Will I understand the report?

Yes. It is a few lines in plain sentences. If it needs explaining, we have not finished writing it.

Can you track phone calls?

Yes. Each source gets its own tracking number, so a call from your map listing and a call from an ad are counted separately.

What happens if I stop?

The accounts, the tracking and the history are already in your name. Nothing is switched off, and nothing has to be rebuilt. To leave, you send one email.

Are these numbers coming out of a dashboard nobody reads?

No, somebody reads them before you do. Claude pulls the counts daily on our setup, calls from Google Maps and messages from each form, and tests that every form on the site still sends. Then one of us checks the figures against the accounts and writes the weekly update in plain words. Every number in it comes from an account we can open in front of you.

Start here

Find out what your marketing brings in

You get a written check of your website, including what is being counted and what is not. It is free, and yours to keep.

Get my free plan