The budget carries on
A campaign nobody has opened in months keeps spending. It does not stop on its own.
Google & Meta ads
Know exactly what each inquiry costs.
Google, Facebook and Instagram campaigns, built and rebalanced every week, with every dollar traced to an inquiry.
A flat monthly fee, agreed before anything goes live.
Flat monthly fee, never a cut of spendRebalanced every weekCalls, forms and chats counted properlyThe ad account stays in your name
Four reasons an ad account stops paying
Every one of them is fixable, and every one of them is costing you inquiries.
Money out, no storySpend leaves every month and nobody can say what it bought.
The Boost buttonIt burns budget with no aim and nothing you can measure afterwards.
Launched and leftThe last agency set it live a year ago and never touched it again.
Leads go coldThe clicks arrive, then nobody replies for two days.
Why the fee model mattersA cut of your spend quietly rewards an agency for spending more of your money. Ours is flat.
What carries on happening while you decide
No figures, because we do not know yours. You will recognize all three anyway.
The click is waiting for a reply
Somebody asked a question through an ad you paid for, and it is still sitting there.
The honest question has no answer
Did this bring me any customers? Without tracking, nobody in the room can say.
The four decisions on an ads account
These are what a person actually makes every week. You see each one written down.
Burst pipebudget moved here
Water heaterheld steady
Bathroom remodelpaused this week
Nothing here runs on its own. A person looks at what came in, moves the money, and writes down why.
burst pipe repairemergency plumber near mefix a burst pipe yourselfplumbing apprenticeshipplumber salary
The blocked ones were never going to buy anything, and they cost the same per click as the ones that were.
Burst pipe? A plumber out today
One catches somebody already looking. The other interrupts somebody who was not. They are not the same sentence.
A phone call that came from the ad
A form filled in on the landing page
A chat that leaves a name and a number
Somebody landing on the page and leaving
The same person counted twice
Cost per inquiry only means something if the count underneath it is honest. That is the whole reason to set it up properly.
Money moves every week.
Budget goes toward the ad groups bringing inquiries and away from the ones that are not. That is the job, and it is a decision, not a setting.
What you get
One team on the account, one flat fee, everything in this list inside it.
A flat monthly fee, agreed up frontNever a percentage of your ad spendYour ad account stays in your name
The account built properlyWhere it starts
Structure, targeting and budgets set per goal, not per guess.
Ads worth stopping for
Written and designed here, not pulled off a template.
The page they land on
Matched to the ad, because the ad only starts the sale.
Honest tracking
Calls, forms and chats counted properly. No vanity numbers.
Weekly rebalancing
Money moves toward what is working and away from what is not.
Second chances
Stay in front of the people who did not buy the first time.
A report in plain language
What you spent, what came in, and what each inquiry cost.
The account stays yours
Your account, your data, your history — it stays with you.
Two weeks to live, then every week after
Nothing goes live until you have approved the ads and the budget behind them.
01Week one
Look at what is there
What you sell, who buys it, and what your ad account has been doing while nobody watched.
02Week two
Build it
Campaigns, ads and landing pages made. You approve the ads and the budget before a cent is spent.
Your approval03Week three on
Live and learning
Watched daily, with the first rebalance inside a week.
04Every week
Report and rebalance
A plain report, and budget moved to whatever is working.
What actually gets made
Not a dashboard login. Four things that exist at the end, and stay yours.
Built per goal
The account
Campaigns split by what you actually sell, each one with its own budget.
Made here
The ads
Headlines and photographs made for your business, not pulled off a template.
Matched to the ad
The page they land on
One ask, matched to the ad that sent them there.
Counted, not guessed
The inquiries, counted
Calls, forms and chats recorded properly, so cost per inquiry means something.
The half nobody shows you
Most of the work, none of the screenshots, and where an ad account usually leaks.
Conversion tracking
Call tracking, form events and chat wired up and tested, so one inquiry is counted once.
The searches you do not want
Blocked as they appear, week after week, so budget stops going to people who were never buying.
Billing in your own name
The account is set up under your card with our access added, so ad money never passes through us.
Three things we will not do
All three are normal in this trade. We will not do them, in writing.
That model quietly rewards us for spending more of your money. Ours is a flat monthly fee, whatever the budget does.
It is set up in your name and stays there, with the data and the history. Leaving takes an email, and we help you move.
You approve the ads and the budget first. If your market needs more than you planned, we say so before a cent is spent.
What runs well alongside
Ads work harder when the click has somewhere good to land and somebody to answer it.
Lead Generation
Ads buy the click. This is what catches it and answers it before it goes cold.
Read the pageSEO & Local Search
Ads buy the top of the page today. Search builds the half you are not paying per click for.
Read the pageAnalytics & Reporting
Paid and free traffic in one view, so you can see which one is actually bringing the work.
Read the pageBy trade: healthcare, restaurants, retail, real estate and beauty and wellness. Or see the work first.
Questions people actually ask
It depends on your area and what a customer is worth to you. If your market needs more than you planned, we will tell you before you spend anything.
A flat monthly fee, never a percentage of spend, so growing your budget does not grow our invoice. We quote the number after one conversation about which platforms and how many ads.
Search catches people already looking for what you sell. Social puts you in front of people who were not. Which one we start with depends on what you sell and who buys it, and we say which in week one.
Traffic on day one, and a reliable cost per inquiry after two to four weeks of data. We rebalance weekly from the start rather than waiting for a month to end.
Always. Your account, your data, your history — it stays with you if we part ways.
