It is all in your name
The domain, the hosting, the ad accounts, the analytics and the content are registered in your name. We are added to them; we do not hold them.
Answered on the homepageQuestions
Every answer, in one place, before you ask.
Every question answered across the rest of this site, gathered onto one page and grouped so you can find your own.
Answered here, so you do not have to book a call to find out.
Search every answer
Do you take a percentage of our ad spend?
Never. That model quietly rewards us for spending more of your money. Ours is a flat fee, so the only way we look good is if the spend brings work in.
Answered on the homepage
Who owns the website and the accounts?
How long until it is live?
Where does the AI actually sit?
No call needed
Answered here, so you do not have to book a call to find out.
Every answer is sourced
Each one links back to the page it was written for.
Prices printed on the pageFlat fees, never a percentageEverything registered in your nameA person signs off every piece of work
Three answers that come back on every page
Read these three and you have most of it. The rest is detail about one service.
A flat fee, never a percentage
Projects are quoted once. Monthly work runs month to month. Taking a cut of your spend would quietly reward us for spending more of your money.
Answered on the homepageAI drafts. A person decides.
It researches, watches for problems and answers the first message late at night. It decides nothing and sends nothing on its own.
Answered on the homepageEverything else, grouped
Search it, or pick a group. Every answer says which page it was written for.
98 answers, five groups
Nothing on this page is written for it. Every answer already sits on a service page.
Money
What it costs, how we charge, and the two things we will never take a percentage of.
23 answersHow we charge
A website is $3,500 one-time. Ongoing work is a flat monthly: search is $2,000, email $1,500, lead generation $2,500, and the whole thing run as one is $4,950. Branding is $2,500 one-time. Answered on the homepage
No. Projects are quoted once and delivered. Monthly work runs month to month. Leaving takes an email — and everything goes with you, because it was in your name the whole time.
Never. That model quietly rewards us for spending more of your money. Ours is a flat fee, so the only way we look good is if the spend brings work in.
No. Not of your sales and not of your ad spend. Ours is a flat fee, so the only way we look good is if the store actually sells.
Usually. Separate suppliers each carry their own minimum, and none of them owns the whole result. One team does, on one number, with the coordination inside the fee instead of on your evenings.
It depends on your area and what a customer is worth to you. If your market needs more than you planned, we will tell you before you spend anything.
What each service costs
The listed price covers the standard design and build. Anything unusual — a booking system, a shop, a members area — is quoted after one conversation about scope. The number is fixed before we start.
One fixed price, agreed before we start, so there are no surprise invoices. Tell us what it has to do and you get the number after one conversation about scope.
Built and handed over, it is the Website Design plan — $3,500 one-time. Built and then run every month, with the search, the ads, the email and the content on it too, is All-in-One Growth, $4,950/month.
Branding & Identity is $2,500 one-time: the logo directions, the rulebook, licensed colors and typefaces, the templates and the print artwork. The number is agreed in writing before anything starts.
SEO & Local Search is $2,000/month. With the site, the ads, the email and the content run alongside it, All-in-One Growth is $4,950/month. Those are the whole numbers.
A flat monthly fee, never a percentage of spend, so growing your budget does not grow our invoice. We quote the number after one conversation about which platforms and how many ads.
A flat monthly price, set by how many platforms we run and how often you post. Planning, creative, posting and replies are all inside it.
Email Marketing is $1,500/month, with the follow-up sequences, the writing and the design inside it. The number is agreed in writing before anything starts.
A flat monthly price set by how much goes out each month. Research, writing, editing and publishing are all inside that number, and it is agreed before anything is written.
Flat monthly, priced by how many pages you want published, with drafting, editing and publishing inside it. One conversation about the volume you want and you have the number.
The flat monthly covers running the system. Setup beyond it — extra pages and forms, connecting your CRM or inbox — is quoted once, in writing, before anything starts.
The wiring is a fixed quote once we know how many channels there are, and the weekly reporting runs as a flat monthly. You get the plan and the number together, before anything starts.
All-in-One Growth is $4,950/month, the same number printed on the pricing page. Ad spend goes to the platforms directly, never through us. You get the plan and the number in writing before anything starts.
The plan is a fixed quote, sized by how many channels there are to audit. Quarterly stewardship afterwards is a light flat monthly. You get the plan and the number together before anything starts.
A fixed price per listing, or a flat monthly package if you list often. Tell us roughly how many listings a month you run and you get the number after one conversation.
One fixed price from an agreed scope, plus a flat monthly to keep it live in the stores. Tell us what you want it to do and you get the number and the plan together.
One fixed price from an agreed scope, then a flat monthly for support and updates. Tell us what you do by hand today and you get the plan and the number together.
How the work runs
How long things take, who approves what, and what we need from you.
29 answersHow long things take
A standard site is planned to launch in four weeks, and a single landing page in one or two. You see progress every week rather than one reveal at the end.
A store build runs to the same schedule as any site we build — planned at four weeks, with two rounds of changes along the way. Photography and the size of the range are what move that.
A typical app is planned at eight to twelve weeks from first sketch to store listing, and the scope sets the real date. You get something on your phone to try every week rather than one reveal at the end.
Traffic on day one, and a reliable cost per inquiry after two to four weeks of data. We rebalance weekly from the start rather than waiting for a month to end.
The profile can move inside weeks, because most of what holds it back is missing rather than difficult. Pages take longer. Anybody promising you a month is selling you something.
Social and email work straight away; search builds over three to six months. You see both in the weekly report rather than at the end of a quarter.
Response-time fixes can show within a few weeks. The page work builds over one to two months, because it takes that long to see which pages the inquiries actually come from.
Usually a few days, and the delivery date is agreed with you before we start.
Who approves what
The month goes to you first. Nothing posts without your yes.
Say so while the month is still a draft and it changes. Nothing in the calendar is fixed until you have approved it, and nothing goes out that you have not seen.
You never see it live before you have seen it in the queue. Reject it and it does not go out. If a lot get rejected, the voice guide is wrong and that is our problem to fix.
You approve the voice and the first batch. After that we publish on the agreed rhythm, and you can pull anything at any time.
You gain it. Every big move waits for your yes, the plan and the update are in writing, and any lever can come out whenever you want it out.
One written update a week — what shipped, what came in, and the one or two things that need a decision from you. Two minutes to read. If something genuinely needs talking through, we talk.
What we need from you
An hour at the start to talk through the business, whatever photographs and details you already have, and one round of feedback at the design stage. We write the rest.
How you actually sell and how you quote, whatever customer records you already have, and your yes on each sequence before it can send. We write the rest.
No. We build from the listing photographs you already have. Good photographs in, a cinematic cut out.
No. The businesses where the owner is visible usually do better, but we can build the whole thing around the work and the team instead if you would rather.
We do, or we direct the shoot. Your products, on your surfaces, with descriptions in your own words rather than the manufacturer's. It is the half of a store build that gets skipped most often, and it is the half that does the selling.
We start with your market and your customers, then show two or three directions. You choose one, and that is the one we build out.
After it is running
Updates, backups and improvements run on an optional monthly care plan, priced before launch, and nothing changes on the live site without your yes.
Updates install themselves, backups run, and support and small changes are covered by the flat monthly. Something breaking is not a new quote.
The handover gives your printer and your sign maker what they need. If you would rather we did it, rolling it out across the site, the signs and the socials continues as a flat monthly job.
Yes, in your voice — and anything that is a real inquiry gets passed to you the moment it lands.
It gets returned with the answer you approved, the details are captured, and the transcript waits in your portal beside every other inquiry. If you would rather handle calls yourself, that part stays off.
One list in your portal, labeled with where each came from and flagged by urgency, and copied into your own inbox or CRM so you are never logging in somewhere just to read them.
That is the entire point. Three lines and plain sentences, not a data export. If it needs explaining, we have not finished writing it.
Yes, on the same page as everything else. If something we run is not paying its way, the update says so in the same plain words.
We are remote and everything is written down, so where you are does not change how the work runs. We work with independent businesses across the United States.
What you own
Short answers, because it is the same answer everywhere. You do.
13 answersAccounts, code and files
You do, from the first day. The domain, the hosting, the ad accounts, the analytics and the content are all registered in your name. We are added to them; we do not hold them.
You do. Your code, your hosting, your accounts — handed over with notes on how it all works.
You do — your store accounts, your code, your customer data. It stays yours if we part ways.
Always. Your account, your data, your history — it stays with you if we part ways.
Yours. The account, the contacts and the emails all sit under your login, and you keep all three if you ever stop working with us.
Yours. The profile, the site, the content and the analytics are in your name from the first day. Leaving takes an email, not a negotiation.
Yours. The payment account, the store, the domain and the analytics are set up in your name on day one — we are added to them. Everything goes with you, because it was never ours.
Every word, forever, published on things you control. The raw files from every shoot land in a drive in your name the same week they are taken.
Everything. Original artwork, licenses, the rulebook and the templates. Nothing held back, and nothing you have to ask for twice.
Changing it yourself
Yes. You get a site you can edit and a short written guide covering the parts you are most likely to touch — prices, opening hours, photographs and adding a page.
Yes, and you should. Adding a product, changing a price or running a sale takes a couple of minutes. Ask us for the bigger changes; do not pay anybody for the small ones.
If you leave
It runs month to month. Leaving takes an email, and the site, the accounts, the content and the data are already in your name.
The accounts, the tags and the history are already in your name, so nothing gets switched off and nothing has to be rebuilt. Leaving takes an email.
Where AI sits
It drafts, researches and watches. It decides nothing and it sends nothing.
7 answersIt drafts, researches, watches for problems and answers the first message at eleven at night. It does not decide anything and it does not send anything on its own. A person reviews every piece of work and puts their name on it.
A person writes the version that publishes. AI does the first draft and the reading around it — the boring half — and an editor rewrites, checks and signs off every piece before it goes anywhere near your site.
Google punishes unhelpful content. Ours is researched, edited by a person and specific to your area — which is exactly what the editing step is for.
It reads what people search for, watches for the day something breaks, and drafts. It does not decide what goes live and it does not send anything on its own.
It gets through the boring half — sorting the photographs, rough timings, a first pass at the captions. A person picks the shots, cuts the film and puts their name on it, and you approve it.
It reads the data, researches your market and drafts fast, which is why a proper look does not take a month. It decides nothing. Every call in the plan is made by a person.
It only says what you have approved — scripted scope, human review, and every conversation logged in your portal. Anything outside the script is handed to you instead of answered. You can switch it off anytime.
Getting started
Whether you need the thing at all, and which one to buy first.
26 answersDo I need this at all
Usually, yes. We look at what is there first and say plainly whether it is worth keeping. If the fix is smaller than the rebuild you asked for, we will say so — even when it is worth less to us.
If people use you once a year, a good website is enough and we will say so. An app earns its keep when customers come back often, or when your team needs it on site.
Speed, printing and working without internet. If none of those matter for your job, we will tell you a web tool is the cheaper answer.
Often just a tidy-up, and we will say so after the first week. Fixing how a logo gets used beats redrawing it more often than agencies admit.
For following up and for repeat work it is still one of the cheapest channels to run, and your list is the one audience nobody else can take away from you.
Often not. Many sites leak enough existing traffic to pay for the fix before ads enter the picture, which is why the leak-check comes first.
Installed is not configured. Most setups miss the calls, the chats and a good share of the form fills — which locally are the inquiries that matter most.
Usually not. Most of the first month is fixes to what you already have. If the site itself is holding you back we say so, before you have spent months finding out.
Which one first
Then buy two, genuinely. All-in-one earns its keep when three or more levers should be moving together. If the smaller job is the right one, we will tell you.
Usually two, picked by where your customers already are rather than five done badly. We decide that in week one, and we show you what the decision was based on.
Search catches people already looking for what you sell. Social puts you in front of people who were not. Which one we start with depends on what you sell and who buys it.
Content Creation is hand-crafted for your best few pieces. This is about covering a whole market. Some businesses need both.
That is often the first app worth building. Job sheets, schedules and site photos for the people on site, given to your team rather than listed publicly.
No. It is a costed ninety-day roadmap with an owner and a number against every move, reviewed each quarter. The audit is the input; the roadmap is the product.
Yes. The roadmap is written to hand off, with an owner against every move. You can run it in-house and keep us only for the quarterly re-cut.
What it can and cannot do
No, and we will not pretend otherwise. Before you pay anything we tell you whether the searches worth winning are winnable, and if they are not, we say so.
Each one gets its own page, written about that town rather than the same page with the name swapped. If you only cover one, we will not sell you five.
Then the plan says so. Sometimes the honest roadmap is fix these two things yourself first, and you will get it straight rather than sold something.
Next.js, React, WordPress, Shopify and custom connections — picked for your case rather than for our comfort.
One build goes to both. The App Store and Play listings, the screenshots and the review process are handled inside the same project.
Yes. We import them and add the rules that stop the data getting messy again — a customer that exists once, a date that is a date, a price that cannot be typed as a word.
That is the point. It installs like any other program, on the Windows and Mac machines already on the counter and in the back office. No new hardware to buy.
That is why the first version replaces the most annoying job first. If it does not save them time in the first week, we have built the wrong thing and we would rather find that out early.
No. Fewer, better emails that sound like you. Consent and unsubscribe are handled properly from day one, and anybody can leave the list in one tap.
Yes. A separate tracking number per channel, so a call that came from your map listing and one that came from an ad are counted separately.
Yes. Every delivery includes an unbranded version for the portal and branded versions for social.
Three answers this page cannot give you
Each one needs one conversation about your business first. Nobody can print them honestly.
What your ad budget should be
It depends on your area and what a customer is worth to you. We say so before you spend anything.
What a build costs
An app, a store or custom software gets scoped first. You get the plan and the number together.
Whether search is winnable for you
Before you pay anything we tell you whether the searches worth winning are winnable. If not, we say so.
Still not answered?
Then it is a question about your business rather than about ours.
Ask it in your own words
Tell us what you do and what is not working. You get a written answer, not an invitation to a call.
Or read the page it came from
Every answer above links back to the service page it was written for, where the same thing is said in full.
Every page these answers came from
Nothing above is new. Each page says the same thing at greater length.
