They picked whoever came back
Your quote was fine. Somebody else simply got in touch a second time.
Email marketing
The follow-up that never forgets.
Newsletters and automatic follow-ups, written and sent so no quote and no past customer goes quietly cold.
Nothing can send until you have read every word of it.
Written by a person, in your voiceYou approve every sequenceOpens, clicks and replies reportedThe list stays in your name
Four ways email quietly costs you work
None of them are about writing. Each one is a job that was already half yours.
Quotes just vanishYou quote, they say they will think about it, and nobody follows up.
A list doing nothingPeople who already bought from you, who never hear from you again.
The newsletter stoppedIt started well, then a busy month happened, and nothing has gone out since.
Quiet weeks stay quietNothing goes out to the people who already trust you.
Nobody tells you they went elsewhereA cold quote does not complain. It gets given to whoever got in touch a second time.
What happens in the meantime
Nothing dramatic. Three things that are already going on in your inbox.
Your best customers forgot you
People who liked the work would book again, if anything ever reminded them.
The list ages either way
Addresses go stale, people move on, and a list nobody writes to stops working.
The four sequences a local business actually needs
Written once, in your voice. After that they send themselves and you hear about replies.
The quoteEverything in one place.
A nudgeShort, and easy to answer.
The usual worryAnswered before they raise it.
They replyThe rest of the sequence stops.
Nobody gets chased after they have already said yes.
What they bought, in writing
What happens next, and who to call
How to look after it
One honest ask for a review
The week after somebody buys is the only week they are certain to open something from you. Most businesses send nothing in it.
Quoted, never bookeda reason to look again
Bought once, never returneda reminder you exist
Regulars who have gone quieta note, not an offer
Booked, then canceledthe slot, offered back
One list, split by what somebody actually did. A win-back only works when it reads like it was meant for them.
Bexley Cabinet Co.Monthly
The job we finished this month
Painted oak around a chimney breast that was not square anywhere, and what we did about it.
See the photographs
Unsubscribe in one tap
Your header, your colors, your sign-off — built so it looks the same in every mail app, including the old ones.
The follow-up you never get round to.
The quote goes out and the rest happens on its own: a nudge, an answer to the usual worry, one last check. You hear about it when they reply.
What you get
One list, one account, and every email in it written for your business.
Written by a person, in your voiceNothing sends until you approve itList and account in your name
Automatic follow-upsWhere it starts
Quote sent, then a nudge, then an answer, then the close. Without you.
Newsletters
Written and sent monthly, and useful enough that people open them.
Bringing past customers back
A reminder that you exist, done tastefully.
Growing the list
Your site, forms and offers all feed one list, set up properly.
Design and words
Templates that look like your business, and words that read human.
Landing in the inbox
Set up so your emails arrive instead of being quietly filtered out.
Opens, clicks and replies
Reported plainly, including the sends that did nothing.
The account in your name
The list, the contacts and every email sit under your own login.
Three weeks to build, then it runs
You are not asked to trust it. Nothing can send until you have read it.
01Week one
Find the leaks
Where quotes, inquiries and past customers go cold, and which emails plug it.
02Week two
Write and build
Every email written in your voice. You approve each sequence before it can send.
Your approval03Week three
Connect and go live
Wired into your site, your forms and your customer records, then switched on.
04Monthly
Newsletter and tune
Fresh sends, the list kept clean, and what came of it in the weekly report.
What exists at the end
Not a strategy deck. Four things that sit in your own account and stay yours.
Written before it is wired
The follow-up sequence
Every email that goes out after a quote, written and ordered before one is scheduled.
Sent monthly, written by a person
The newsletter
What goes in it, who it goes to, and the one thing it asks for at the end.
For people who already bought
The win-back
The email that gets a past customer to book again without reading like an offer.
In your account, in your name
The templates
Your header, your colors and your sign-off, so every email looks like it came from you.
The half nobody photographs
Unglamorous, and the reason a send lands in the inbox instead of the spam folder.
Records and warm-up
The records that prove the mail is really from you, then a slow start so it stays that way.
Consent and unsubscribe
How somebody joins the list, how they leave it, and a record of both. Handled from day one.
The list, kept clean
Dead addresses and bounces taken out, so the sending stays healthy and the reporting stays honest.
Three things we will not do with your list
All three are ordinary in email marketing. We put all three in writing instead.
Bought addresses damage the domain you send from. Every contact comes from your own customers and your own site.
Every sequence and every newsletter goes to you first. Nothing goes out on our say-so, and nothing sends itself before you approve it.
The account is in your name from the first day. If you leave, you keep the contacts, the emails and the templates.
What this works best beside
Email pays back hardest when there is something to send and new names to send it to.
Lead Generation
Email works on the people you already have. Lead generation is what puts new names on the list.
Read the pageContent Creation
A newsletter needs something worth saying. The content work is where that comes from.
Read the pageAnalytics & Reporting
So you can see the work email brought in, rather than only who opened something.
Read the pageBy trade: healthcare, restaurants, retail, real estate and beauty and wellness. Or see the work first.
Questions people actually ask
For following up and for repeat work it is still one of the cheapest channels to run, and your list is the one audience nobody else can take away from you.
Email Marketing is $1,500/month, with the follow-up sequences, the writing and the design inside it. The number is agreed in writing before anything starts, and it does not move partway through.
No. Fewer, better emails that sound like you. Consent and unsubscribe are handled properly from day one, and anybody can leave the list in one tap.
Yours. The account, the contacts and the emails all sit under your login, and you keep all three if you ever stop working with us.
How you actually sell and how you quote, whatever customer records you already have, and your yes on each sequence before it can send. We write the rest.
