Skip to content
Get my free plan

Email marketing

The follow-up
that never forgets.

Follow-up emails and newsletters written and sent for you, so no quote and no past customer is forgotten.

Get my free planSee what it costs

Nothing is sent until you have read it.

What this looks like in a real inbox.

  1. 1A newsletter worth opening, every month.
  2. 2Every quote followed up, in your voice.
  3. 3Every reply answered by a person.

What you get, piece by piece.

Automatic follow-ups

The quote goes out, then a reminder, then an answer to the usual question. It runs without you.

Past customers brought back

A friendly reminder that you exist, sent at the right time.

A newsletter every month

Written and sent for you, and useful enough that people open it.

Emails that look and sound like you

Templates that match your business, and words that read like a person wrote them.

Emails that reach the inbox

Set up properly, so your emails arrive and are not filtered out.

One list that grows

Your site, forms and offers all add to one list, in an account in your name.

Inside the work

The list is read, sorted and written to, every week.

Most lists sit still between campaigns. This is what happens to yours in a normal week.

You say it onceWhat you want people to come back forHow often you are happy to writeWhat you will never send

ClaudeReading who went quietWho bought once and never came back.
ClaudeSorting who is worth writing toSome are customers. Some were never going to be.
ClaudeWriting the messageOne reason to open it, in your voice.
ClaudePlanning the sendingWhat goes out, and in what order.
ClaudeWatching what came backReplies and bookings, not opens.
ClaudeAnswering the repliesA person reads every one first.

Then it goes round again, every week: quotes followed up, past customers remembered, replies answered.

A person sets the brief, picks what goes first, and reads every email before it is sent.

One account, one brief

This is one job. The same account runs the rest.

What you tell us once drives all of it, and a person signs off on everything a customer sees.

The websiteBuilt, written and kept current.Showing up on GooglePages, listing and position, weekly.The phone and the chatAnswered, and the visit booked.
You are hereFollow-up and outreachThe quote nobody answered, chased.
SocialPosted and answered in your voice.ContentWritten from what people ask you.AdsRead daily, with the budget held.The numbersWhat came in, and where from.
Your briefTold once. Drives all of it.

ClaudeAll of it runs on Claude, and a person signs off on everything a customer sees. See it on three real businesses.

Three reasons the list goes quiet, and what each looks like fixed.

Email: Mortise & Hinge

Quotes go quiet

Followed up for you

A reminder goes out after every quote, in your voice.

Past customers forget you

Past customers remembered

A friendly email at the right time, so they think of you first.

The newsletter stopped

Sent every month

Written and sent for you, and worth opening.

What it costs.

One price, agreed in writing before anything starts.

ThemeKnockExample quote
For
Your business
Service
Email marketing
Plan
Email Marketing
  • Automatic follow-upsIncluded
  • Past customers brought backIncluded
  • A newsletter every monthIncluded
  • Emails that look and sound like youIncluded
  • Emails that reach the inboxIncluded
  • One list that growsIncluded
Total$1,500a month
  • Agreed in writing first
  • One flat price
  • Everything in your name
  • Leave with one email

Nothing starts until you say yes.

What do you need?

Only need one thing?

Then buy one thing. If it will not be enough on its own, we tell you before you pay, in writing.

Not sure which fits?Tell us what you have. You get a straight answer in writing.

Questions owners ask.

Not answered here? Ask us. You get a straight answer in writing.

Is email still worth it?

Yes. For follow-up and repeat work it is still one of the cheapest things to run, and your list is the one audience nobody can take away from you.

What does it cost?

Email Marketing is $1,500 a month. The follow-up emails, the writing and the design are all included. The price is agreed in writing before anything starts, and it does not change halfway.

Will it feel like spam?

No. You send fewer, better emails that sound like you. Consent and unsubscribe are set up properly from day one, and anyone can leave the list in one tap.

Who owns the list?

You do. The account, the contacts and the emails are all under your login, and you keep them if you stop working with us.

What do you need from me?

How you sell and how you quote, any customer records you already have, and your yes on each email before it is sent. We write the rest.

Will my customers get emails written by a robot?

They will get emails in your voice, read by a person before they send. Claude drafts daily on our setup: the follow-up to the quote that went quiet, this month's newsletter, the note to customers who have not been back in a while. Then one of us edits it, because an email that sounds like nobody wrote it is worse than no email. Your list stays yours.

Start here

Stop losing quotes to silence

Ask us how follow-up would work for your business, or start with the free website check. Both are free.

Get my free plan