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Content creation

Content that sells
while you are working.

Articles, service pages, social posts and emails planned, written and published on a schedule you never have to think about.

A flat monthly price, and nothing goes out before you have seen it.

What this looks like on a real question.

  1. 1Answered on your site.
  2. 2Quoted when they search.
  3. 3The same piece, posted.

What you get, piece by piece.

Published on a schedule

Scheduled, posted and kept up to date. You never have to think about it.

Written the way you talk

We record you describing your work and write from that.

Articles worth reading

Researched pieces, written to be found on Google and to be useful.

A plan for three months

What to publish, for which customer and which search, planned ahead.

Your own work, shown

Photos and stories from your real jobs. No stock pictures of someone else's work.

Service and area pages

The pages that turn a search into a call.

Inside the work

Written from what people actually ask you.

Most content plans start with keywords. This one starts with what people ask you.

Google Search ConsoleReading the questions you get
GoogleWatching what rises
ClaudeSorting what brings work
ClaudeWriting the running order
ClaudeWriting the page
Google MapsWatching where it lands

A person sets the brief, picks what goes first, and reads every piece before it is published.

One account, one brief

This is one job. The same account runs the rest.

What you tell us once drives all of it, and a person signs off on everything a customer sees.

ClaudeAll of it runs on Claude, and a person signs off on everything a customer sees. See it on three real businesses.

Three reasons the writing never happens, and what it looks like done.

mortiseandhinge.com/blog

The blog stopped

Published on a schedule

Planned ahead, written and posted for you.

Your best work goes unseen

Your own work, shown

Real jobs, on your site and in your posts.

Someone else answers

Your answers, written down

What customers ask, answered on your site.

What it costs.

One price, agreed in writing before anything starts.

ThemeKnockExample quote
For
Your business
Service
Content creation
Plan
Content
  • Published on a scheduleIncluded
  • Written the way you talkIncluded
  • Articles worth readingIncluded
  • A plan for three monthsIncluded
  • Your own work, shownIncluded
  • Service and area pagesIncluded
TotalQuoted in writing

A flat monthly price, set by how much goes out each month. Research, writing, editing and publishing are all included, and the price is agreed before anything is written.

  • Agreed in writing first
  • One flat price
  • Everything in your name
  • Leave with one email

Nothing starts until you say yes.

What do you need?

Why a quote?

This work is sized to the job, so the price is agreed in writing first. It is one flat price, never hourly, and nothing starts until you say yes.

Not sure which fits?Tell us what you have. You get a straight answer in writing.

Questions owners ask.

Not answered here? Ask us. You get a straight answer in writing.

Who writes it?

Our team drafts with help from AI, an editor rewrites it and checks the facts, and a person signs off on every piece before it goes out.

What does it cost?

A flat monthly price, set by how much goes out each month. Research, writing, editing and publishing are all included, and the price is agreed before anything is written.

How fast do results show?

Social posts and emails work right away. Search takes three to six months to build. You see both in your weekly report.

What if I do not like a post?

You see every piece before it goes live. Reject it, and it does not go out. If you reject a lot, we have your voice wrong, and that is ours to fix.

Do I own the content?

Yes, every word, published on things you control. The original files are saved in a folder in your name.

Are the articles just AI output with my name on them?

No, and the editing is the part you are paying for. Claude drafts on our setup and keeps the plan moving: the next three months mapped, this week's article written, the facts pulled out for checking, the article cut down into posts. Then a person rewrites it, checks every claim in it and signs it off. If a sentence cannot be stood behind, it does not go on your site.

Start here

Tell us what your customers keep asking

Ask us what we would publish first for your business, or start with the free website check. Both are free.

Get my free plan