Three directions to choose from
Three real options to react to, so you are never asked to accept one idea.
Branding & identity
Look like the business
they should choose.
A logo, colors, type and a way of sounding, written down as one set of rules, so your sign, your website and your posts all look like the same business.
One fixed price, agreed before anything is drawn.
sweetgumplantco
Plants that suit your light.
Brand rulebook
One mark, everywhere
A person signs off the look before it is used anywhere
What this looks like on Sweetgum Plant Co.
One leaf, one green, one voice. On the shop, the van, the box and the apron.
Plants that suit your light.
The line, in the same serif as the signWhat you get, piece by piece.
One rulebook
A single document any designer or printer can follow without calling you.
Colors and type chosen for your market
A palette and typefaces picked for the customers you want, with the licenses in your name.
A full logo set
The main logo, plus versions for signs, screens and small spaces.
Ready-made files
Social templates, sign artwork, cards and letterheads, all set up and ready to use.
How you sound, written down
Your line, your tone and the words you want to be known for.
Inside the work
The mark, the words and the look, drawn together.
A brand is usually handed over as a PDF. This is the week it gets made.
You say it onceWhat you want to be known forWho you want walking inWhat you never want to look like
Reading how you sound nowAcross the site, the listing and the posts.
Opening the trades near youWhat everyone already looks like.Drawing the marksA designer draws them. AI does not.Settling the wordsThe line you lead with, everywhere.
Putting it on everythingSite, listing, van, invoice, signature.
Watching it settleAnd fixing whatever still looks borrowed.Sweetgum Plant CoBrand rulebook
How we sound
Straight about priceSays what we will not doKind about mistakes
Next to the shops near us
Our own markOur own colorsOur own voice
The marks
SweetgumPlant CoSweetgumPlant Co
The line, everywhere
Plants that suit your light.
Where it is applied
The websiteThe Google listingSocial pagesReceipts and invoices
Every place it shows upAll matchingThen the rulebook goes with you: any designer, printer or sign maker can follow it without calling you.
A person sets the brief, picks what goes first, and signs off the mark before it is used anywhere.
One account, one brief
Every one of these, on one account.
What you tell us once drives all of it, and a person signs off on everything a customer sees.
The websiteBuilt, written and kept current.Showing up on GooglePages, listing and position, weekly.The phone and the chatAnswered, and the visit booked.SocialPosted and answered in your voice.ContentWritten from what people ask you.Follow-up and outreachThe quote nobody answered, chased.AdsRead daily, with the budget held.The numbersWhat came in, and where from.
Your briefTold once. Drives all of it.
All of it runs on Claude, and a person signs off on everything a customer sees. See it on three real businesses.
Same wall. One business.
What a shop has pinned up before the work, and the same wall after it.
Three things that make a business look smaller than it is, and what they look like fixed.
BeforeThree businesses
Sign, website and posts
SWEETGUM PLANTSSweetgum Plant Co.Welcome to our website!sweet gumplants plants plants
Three different shops
Your logo
SweetgumPlant Co
logo_final_FINAL.jpg
How you sound
- On the phoneYeah we might have that, call back later.
- On InstagramOMG new babies just dropped!!
- On the websiteWe provide premium greenery solutions.
AfterOne business
Sign, website and posts
SweetgumPlant CoSweetgumPlant CoPlants that suit your light.
One look, all three
Your logo
- SweetgumPlant CoMain
- Small spaces
- One color
- SweetgumPlant CoOn dark
How you sound
- On the phoneWe have one. Want me to hold it for you?
- On InstagramNew in: plants that like a dim corner.
- On the websitePlants that suit your light.
Three different looks
One look everywhere
A logo in one file
A full logo set
Everyone sounds different
One way of sounding
What it costs.
One price, agreed in writing before anything starts.
ThemeKnockExample quote- For
- Your business
- Service
- Branding & identity
- Plan
- Branding & Identity
- Three directions to choose fromIncluded
- One rulebookIncluded
- Colors and type chosen for your marketIncluded
- A full logo setIncluded
- Ready-made filesIncluded
- How you sound, written downIncluded
Total$2,500one time
- Agreed in writing first
- One flat price
- Everything in your name
- Leave with one email
Nothing starts until you say yes.
What do you need?
Only need one thing?
Then buy one thing. If it will not be enough on its own, we tell you before you pay, in writing.
Not sure which fits?Tell us what you have. You get a straight answer in writing.
Questions owners ask.
Not answered here? Ask us. You get a straight answer in writing.
Do I need a full rebrand or just a tidy-up?
Often just a tidy-up, and we tell you after the first week. Fixing how a logo is used works more often than redrawing it.
What does branding cost?
Branding & Identity is $2,500, one time. That covers the logo directions, the rulebook, licensed colors and typefaces, the templates and the print artwork. The price is agreed in writing before anything starts.
How do you learn our style?
We start with your market and your customers, then show you three directions. You pick one, and that is the one we build out.
What files do I get?
Everything: the original artwork, the licenses, the rulebook and the templates. Nothing is held back.
Who puts the new look in place afterwards?
The handover gives your printer and your sign maker what they need. If you would rather we do it, we roll it out across your site, signs and social pages for a flat monthly fee.
Is my logo going to be made by AI?
No. A designer draws the marks and shows you three directions to choose from, and that choice is yours, not a machine's. Claude is on the work that follows on our setup: building out the colors and typefaces into a rulebook anyone on your team can follow, and setting up the print files so a sign maker and a printer get exactly what they need. The artwork is yours when it is done.
Start here
Show us how your business looks today
Ask us whether you need a rebrand or a tidy-up, or start with the free website check. Both are free.