The comparison already happened
Somebody put you beside a competitor, and one of you looked more established.
Branding & identity
Look like the business they should choose.
Logo, colors, type and the way you sound, set down as one set of rules that everything else follows.
One fixed price, agreed before anything is drawn.
A fixed price, quoted up frontThree directions to choose fromArtwork and licenses in your nameA rulebook anyone can follow
Four reasons a look stops working
None of them are about taste. Each one costs you money before anybody speaks to you.
Nobody remembers youAn hour after seeing your business, a customer cannot describe it.
Three different companiesYour website, your sign and your socials do not look related.
A cheap look invites cheap offersPeople price you on what they see, long before you speak.
The quick logo has run outIt got you started. The next stage needs rules, not one file.
Nobody says it out loudPeople decide roughly what you are worth before they speak to you, and never mention it.
What carries on happening while you decide
No figures, because we do not know yours. You will recognize all three anyway.
Your work is going out plain
Every bag, quote and invoice leaving today carries the old look with it.
Somebody is redrawing it again
The logo gets remade for each new sign, poster and post, slightly differently every time.
The four pieces of an identity
Each one is decided on its own, and you see it before it gets built out.
One drawing, then every version it needs: full, stacked, one letter, and a flat one-color cut for a sign maker.
RyeSigns and headingsCrustBags, labels, buttonsChalkBackgrounds and paperInkBody text, everywhereJamOne accent, used sparingly
The rulebook says where each one is allowed to go, so a sign, a bag and a post never argue with each other.
Heading
Bread, baked here.
Subheading
Open early, on Marlow Street.
Body
The size a menu board, a bag and a phone all agree on.
Sizes and spacing are written down beside them, so a printer never has to guess which one a headline is.
We say
Bread, baked here. Open early.We do not say
An artisanal handcrafted bakery experience.Baked hereEarlyPlain
The words you want to own, and the ones you have decided to stop using.
A mark that still works small.
Drawn once, then made to hold up on a sign, on a card, and inside a circle the size of a thumbnail.
What you get
One project, one price, everything in this list inside it.
One number, agreed before we startFixed for the project, never hourlyArtwork and licenses in your name
Three directions to choose fromWhere it starts
Real routes to react to, not one idea you are asked to accept.
The logo set
The main mark plus the versions for signs, screens and small spaces.
Colors and type
A palette and typefaces picked for your market, with the licenses sorted.
How you sound
Your line, your tone, and the words you want to own.
One rulebook
A single document any designer or printer can follow without calling you.
Ready-made files
Social templates, sign artwork, cards and letterheads, all set up.
A rollout order
Where the new look goes live first, and what can wait.
Everything handed over
Original artwork, licenses and source files, in your name from day one.
Four weeks, and one of them is yours
You pick the direction before anything is built out. Nothing else starts until you do.
01Week one
Learn the market
Your customers, your competitors, and what good actually looks like in your trade.
02Week two
Two or three routes
Real directions to react to. You pick one before anything gets built out.
Your approval03Weeks three and four
Build the set
Full identity, rulebook and ready-made files, tightened with your notes on the route you chose.
04Handover
Go live
Files, licenses and an order to roll it out in, plus help while it lands.
What actually gets made
Not a mood board. Four things that exist at the end, and stay yours.
Made for the size it is read at
The mark, and its other versions
Drawn to be read on a sign, on a phone, and stamped on a paper bag.
Licensed, not borrowed
Colors and type
Picked for your market, licensed properly, and written down as rules.
Print-ready artwork
The printed set
Cards, letterheads and sign artwork, set up the way a printer wants them.
Rollout, in order
Where it lands first
Bags, labels, van, window. The order is agreed before anything is ordered.
The half nobody puts in a portfolio
Most of the work, none of the pictures, and where a new look usually comes apart.
Font licenses
Typefaces bought in your name, for web and for print, so nobody gets an invoice later.
The files a printer asks for
Vector artwork, a one-color cut and the right color space, so a sign maker never redraws it.
The handover document
Artwork, licenses, source files and the rulebook, in one place and in your name.
Three things we will not do
All three are normal in this trade. We will not do them, in writing.
Often the fix is how the logo gets used, not the logo. We say so, even though it is worth less to us.
One file is what ran out last time. You get the versions, the rules and the files that go with them.
Original files and typeface licenses go in your name. Leaving takes an email, and nothing stops working.
What usually comes next
A new look is worth more once it is out where people already see you.
Website Design
The new look deserves a site that matches it, built while the identity is still fresh.
Read the pageContent Creation
A voice is only real once it is publishing. Content is where the words you own get used.
Read the pageSocial Media
Roll the look out where people scroll, on templates anyone in the business can fill in.
Read the pageBy trade: healthcare, restaurants, retail, real estate and beauty and wellness. Or see the work first.
Questions people actually ask
Often just a tidy-up, and we will say so after the first week. Fixing how a logo gets used beats redrawing it more often than agencies admit.
Branding & Identity is $2,500, one-off: the logo directions, the rulebook, licensed colors and typefaces, the templates and the print artwork. The number is agreed in writing before anything starts.
We start with your market and your customers, then show two or three directions. You choose one, and that is the one we build out.
Everything. Original artwork, licenses, the rulebook and the templates. Nothing held back, and nothing you have to ask for twice.
The handover gives your printer and your sign maker what they need. If you would rather we did it, rolling it out across the site, the signs and the socials continues as a flat monthly job.
