Your own store first
The one you own outright. No marketplace taking a slice of every order and keeping the customer's email.
ThemeKnock · Online stores
An online store you don’t have to run
We build the shop, wire up the payments, the postage and the tax, and keep it selling — so the only part you touch is the stock.
Store, domain and payment account in your name from day one
Fixed price, agreed before we startNever a cut of your salesPhotography and copy includedPlanned at four weeks
Sell where your customers already are
One set of products and one set of prices, showing up in every place somebody might buy them — and all of it pointing back at a shop you own.
Google Shopping
Your stock, with prices, in front of people who are already typing the thing you sell into a search box.
Social that sells
Instagram, Facebook and TikTok pointed back at your own checkout instead of at a message you have to answer by hand.
Click and collect
Bought online, picked up in the shop. Local is a sales channel, and most store builds forget it entirely.
Everything a store needs,
quoted as one number
Quoted in full before anything startsNever a cut of your salesStore, domain and payments in your name
The storefront
Designed around what you actually sell, and written the way you would describe it across the counter.
Product pages that can rank
One proper page per product, with real descriptions, so Google has something to show and something to trust.
Payments in your own account
Card, Apple Pay and Google Pay, settling into an account in your name. We are added to it; we never hold it.
Shipping and sales tax, set up properly
Real rates, real zones, and tax worked out at checkout — not a flat guess you quietly lose money on all year.
Stock counts you can believe
Variants, sizes and low-stock warnings that match what is actually on the shelf behind you.
A checkout with nothing spare in it
The fewest steps we can get away with between wanting the thing and having paid for it.
The order emails
Confirmation, dispatch and delivery, written in your voice rather than the default the platform ships with.
You can change it yourself
Add a product, edit a price, start a sale. No ticket, no wait, no invoice for twenty minutes of somebody's time.
Built around what you actually sell
Click and collect on all four
Stock that stays honest
Counts, variants and sizes tied together, so the last one cannot be sold twice on a Saturday afternoon.
Speckled mugIn stock
Card setIn stock
Cup and saucerNearly out
Paid every way they ask
Card, Apple Pay, Google Pay and the rest, straight into an account that belongs to you.
VISAMC PayG PayAMEXand the rest
Shipping worked out, not guessed
Weight, zone and speed priced properly — including the free local pickup most builds leave out.
Local pickupFree
In stateBy weight
Rest of the USBy weight and zone
Sales taxWorked out at checkout
The email after the money
Confirmation, dispatch and delivery, in your words, so nobody has to call and ask where it is.
Your order is on its way
Hi Sam — your cup and saucer left the shop this morning.
Track itWhat actually gets built
Four pieces of a store. None of them is the fun part, and all four decide whether it sells.
Speckled mug$34Thrown and glazed on Hollis Road. Holds a proper cup of coffee and goes in the dishwasher.SpeckleAshRyeAdd to cart
Photographed, written, priced and stocked
The product page
Photographed, written, priced and stocked — the page that has to do the selling when nobody is in the shop.
Apple PayG Payor fill in three things
Built and testedEmailCardWhere it goesCreate an account firstHow did you hear about us
PayEvery field the order does not need, deleted
The checkout
Every field we could delete, deleted. The gap between wanting it and paying for it is where stores lose the money.
Pick it, pack it, label it — on one sheet
The dispatch note
What to pick, what to pack, what to write on the label. The store should make the back room easier, not harder.
Where it came from
Speckled mugInstagramCard setSearchCup and saucerYour email
Logged the moment it lands, so the end of the month has an answer.
Tagged at the source, not guessed at later
The order that comes in
Logged against where it came from, so at the end of the month there is an answer and not a shrug.
The half of a store nobody puts on a homepage
Sales tax
Set up for the states you actually ship to, and checked again when the rules move — which they do.
Refunds and returns
A policy written in plain words and a process that does not need you to open the payment dashboard.
The Saturday it breaks
Watched, backed up and patched. If the checkout stops taking money, we find out before your customers tell you.
Once it is live, this is the whole relationship
Send it the way you would say it.
A photo of a new piece, a price change, a line you want on the homepage. No ticket form, no portal to remember the password for.
A new batch came out of the kiln. Can they go up before the weekend?
Shot, written and live — here they are.
Speckled mug$34 · live
handmade stoneware mug
Speckled mug — Hollis Road Pottery$34 · In stock · Packed here
A marketplace listingOut of stock
A big-box storeNo price shown
Checkout
Cup and saucerQty 1$48
Speckled mugQty 1$34
Local pickupFree
To pay$82
Pay nowHollis Road PotteryTuesday
The winter pieces are in
You bought the speckled mug from us before. These are made by the same hands, on the same wheel.
See what’s newThree jobs a store has to do
Product pages written against what people actually type, and the range fed into Google Shopping with prices and stock attached.
A checkout with nothing spare in it, every payment method they expect, and postage that does not surprise anybody on the last screen.
The second sale costs a fraction of the first. One letter a month to people who have already decided they like you.
Already selling somewhere?
Already on Shopify or Square?
We will take it over rather than start again. First we say plainly what is worth keeping, then we fix the pages, the checkout and the emails around it.
How a takeover worksSelling on a marketplace?
Keep it. It is a good shop window and a poor landlord. We build the store that owns the customer, and point the marketplace listings at it.
How we run bothLive in four steps
01
We look at the range
What sells, what sits, what is worth photographing first, and what should quietly not be on the site at all.
02
We shoot it and write it
Your products, on your surfaces, with descriptions in your voice. This is the half most store builds skip.
03
We build and connect it
Storefront, checkout, payments, postage, tax and the order emails — wired together and tested with real cards.
04
We keep it selling
New products up, prices moved, ads and search tuned, and one written update a week telling you what happened.
Online store questions
Built and handed over, it is the Website Design plan — $3,500 one-off. Built and then run every month, with the search, the ads, the email and the content on it too, is All-in-One Growth — $4,950/month. You see the number before anything starts, and nothing is added to it later.
No. Not of your sales and not of your ad spend. That model quietly rewards us for spending more of your money, so ours is a flat fee and the only way we look good is if the store actually sells.
Yours. The payment account, the store, the domain and the analytics are all set up in your name on day one — we are added to them. Leaving takes an email, and everything goes with you because it was never ours.
Usually, yes, and usually that is the better job. We look at what is there first and say plainly whether it is worth keeping. If the fix is smaller than the rebuild you asked for, we will tell you — even when the smaller job is worth less to us.
We do, or we direct the shoot. Your products, on your surfaces, with descriptions in your own words rather than the manufacturer’s. It is the half of a store build that gets skipped most often, and it is the half that does the selling.
A store build runs to the same schedule as any site we build — planned at four weeks, with two rounds of changes along the way. Photography and the size of the range are what move that, so we agree both before we start.
Yes, and you should. Adding a product, changing a price or running a sale is something you can do in a couple of minutes. Ask us for the bigger changes; do not pay anybody for the small ones.
It drafts descriptions, researches, watches for problems and answers the first message late at night. It does not decide anything and it does not publish anything on its own. A person reviews every piece of work and puts their name on it.