01
The phone rings mid-appointment
You are chairside. Somebody still picks up, asks what hurts, and does not read from a script.
Healthcare & clinics
Whoever answers first gets the patient.
A person in pain does not shop around; they call the next practice on the list.
Your site, your listings and your patient list, in your name from week one.
Same-day, said on the pageInsurance answered up frontEvery review answeredThe patient list stays yours
The chair is empty and the phone rang twice
Not one of these is clinical. All four decide who a person in pain calls.
Nobody says what insurance you takeThe first question every new patient has, and it is almost never answered before the call.
“Same day” is nowhere on the pageThe one thing a person in pain searches for, buried under the practice’s history.
Calls come in while you are with a patientSo they go to voicemail, and a person with toothache does not leave one.
One bad review, unansweredAbout a wait, a fee or a receptionist, read by everyone still choosing.
What we never touchClinical records. What we handle is the inquiry — a name, a number and what hurts.
One Tuesday morning
One morning, two gaps in the book.
A morning in a practice where the page and the phone are both doing their job.
02
The caller asks the two questions
Whether you take their insurance, and whether anyone can see them today. Both are already on the page.
03
The gaps get offered before the day
The two openings go to patients already due back, while there is still time to fill them.
04
The review gets an answer under it
Calm, in your voice, and nobody’s treatment is discussed anywhere in it.
Who is actually waiting
Nobody chooses a dentist the way they choose a restaurant. They choose the one that answered.
Where the choosing actually happens
The first appointment we would make
Answer the phone first. Then be found.
In this order, and not another. Advertising before you can answer the phone makes it worse.
First
The phone, then the page
Every call answered, including the ones that arrive while you are chairside, and qualified before it reaches the front desk.
There is no point sending more people to a phone nobody can reach.
Second
Found for the searches that hurt
The map profile finished, and a page for each treatment people actually search for in the middle of the night.
Emergency and insurance searches are where a decision is already being made.
Third
Kept, and asked to come back
Recall reminders, review requests after good visits, and every review answered in your voice.
A recalled patient costs a fraction of a new one and nobody is doing it.
Two in the morning
The searches that hurt, and what answers them.
Emergency and insurance searches are where the decision is already being made.
Says nothing about todayNo insurance namedAnswers both, in the first line
What else gets typed
- dentist open today
- dentist that takes my insurance
- emergency tooth pain near me
Same day, said in the first lineThe insurance names, written outA page for each treatment you do
The map panel and the phone matter more here than social. We put the money there and say so.
If you ever change practice manager
The patient list is yours.
Your site, your listings, your patient list — in your name from week one.
The website
Domain, hosting and code, in your name from the first week.
The Google profile
Claimed as yours. We hold manager access, never ownership.
The phone number
Yours, on your own account, and it rings where you say it rings.
The patient list
In your systems, exportable the day you ask for it.
The reviews
Your profile, your voice, and every answer written for you to approve.
The reporting
What came in, what it cost, and what we would do next.
The patient list has to be portable. A practice that cannot export it is not really running it.
Four services, one waiting room
Four, in this order. Not a package.
The order below is the order we would work in, and it is not a menu.
- 01Read the page
Lead generation
Somebody answers
Including the calls that come in while you are with a patient, and in the evening.
- 02Read the page
SEO & local search
Found in the map panel
For emergencies, for your insurance names, and for each treatment.
- 03Read the page
Website design
A site that books
Same-day, insurance and fees answered before anyone picks up the phone.
- 04Read the page
Email marketing
Recalls that arrive
The six-month reminder, written like a person, sent on its own.
Tell us how many calls a week go to voicemail, and roughly what a new patient is worth. What comes back is a plan for your practice, priced, yours to keep.
Tell us about your practiceStraight answers
The four questions every practice asks.
Patient data, a book that is already full, older patients, and the review that is not true.
Can you handle patient information properly?
We never touch clinical records. What we handle is the inquiry before it becomes a patient — a name, a number and what hurts — and it sits in your own systems, in your account. Anything belonging in your practice software goes there and nowhere else.
We already have a full book. Why would we do this?
Then the honest answer might be that you should not, or that the work is worth doing for a different reason — replacing the appointments you least want with the ones you do. We would tell you that rather than sell you a retainer.
Our patients are older. Does any of this reach them?
The map panel and the phone do, and both matter more here than social. We would put the money there and say so.
What about the review that is not true?
It gets a calm, non-defensive answer that never discusses anyone’s treatment, and we will tell you when a review is worth disputing rather than answering. Most are not.
Ask where the calls go now.
The useful question is what happens to the calls you miss today. Ask us to put that in writing before anything is quoted.
Ask it here