Writing
What the work teaches us.
Notes on websites, search and ads for independent businesses. Written plainly, with only the numbers we can stand behind.
Local search4 min read
Why your practice isn't showing up on Google Maps
Google publishes what decides the local pack, and the list is short. Five checks, in the order worth doing them, and the two things none of them will fix.
September 26, 2026Read
Lead handling4 min read
The front desk is your funnel
Most practices are trying to solve a marketing problem. Almost none of them have counted how many new-patient calls went unanswered last week.
September 26, 2026Read
Pricing4 min read
What a small business actually pays for marketing
The real bands, what each one buys, and the one pricing model that costs you the most without ever looking expensive.
September 27, 2026Read
Paid ads4 min read
Never a cut of your ad spend
Percentage-of-spend pricing sounds reasonable and quietly pays the agency for spending more of your money. Here is what it rewards, and what a flat fee changes.
September 27, 2026Read
A question about your own site?
Ask us. You get a straight answer about your business, in writing. No sales call.
Nothing starts without your yes · Everything stays in your name