The waste turned off
The real search terms are read and the ones that cannot become an appointment are blocked.
Google Ads for clinics and practices
Ads for the services
you want more of.
Your budget pointed at the appointments worth having, the searches that waste it turned off, and every call from an ad counted so you know what a patient actually cost.
The ad account is opened in your name, and your card pays Google directly rather than us.
Sponsored
Yesterday’s searches
- clinic near me open todayKept
- same day appointmentKept
- medical assistant jobsBlocked
- free clinicBlocked
Where the budget goes
- Same-day sick visitsRoom this week
- PhysicalsSteady
- VaccinesFull, paused
Moved only with your say-so
- CallSame-day sick visits ad
Counted - RequestSame-day sick visits ad
Counted - CallSame-day sick visits ad
Counted
What this looks like for a clinic.
Services › Same-day sick visits
Appointments this week
Same-day sick visits
See what we treat and which plans we take, before you call. The same words as the ad you clicked.
Call the clinic
Plans we acceptPPO plansHMO plansMedicareMedicaid
What we treatIn the words patients useSame dayWhen there is roomYour planChecked when you call
1
Sponsored
Clinics near you
Your clinicAnswering in your name
CallerI saw you have same-day visits. Do you take my plan?
Front desk lineWe take most plan types. I will pass your details to the front desk now.
Counted against the adSame-day sick visits
- 1The page says what the ad said.
- 2Your ad, on a search that can book.
- 3The call, counted against the ad that paid for it.
What you get, piece by piece.
Budget where you have capacity
If one service has a waiting list and another has gaps, the money goes to the gaps.
The ad and the page match
Somebody who clicked lands on the page about that service, with the same words they just read.
A flat fee, never a percentage
We are paid the same whether your budget goes up or down, so when the figures say spend less, we can say it.
Every call traced to its ad
Each source gets its own number, so an ad call is never confused with a map call.
Read daily, not monthly
A budget burning on the wrong search burns every day it is left. It gets read the next morning.
Inside the work
Pointed at the appointments you have room for.
Health advertising has rules most trades do not. This is the work of staying inside them and still getting calls.
You say it onceThe services with gaps in the diaryHow far patients will travelWhat you can spend in a month
Checking what Google will allowHealth wording is restricted. We check first.Reading yesterday's search termsWhat people really typed, not what we bid on.Moving money to the gapsAway from the service with a waiting list.
Writing this week's adOne service, one promise you can keep.Counting the callsEach source on its own number.Watching the cost per callAnd stopping anything that drifts.Your clinicThis week's ads
Health wordingChecked against what Google allowsYesterday’s searches
clinic near me open todaywalk in clinic pricesmedical assistant jobs, blockedfree clinic, blocked
Where the budget goes
Appointments this weekRunning, after your practice read itRunning
Calls, by where they came from
From an adFrom the mapFrom your site
Cost per callWatched, and anything drifting stoppedSteady
Then it goes round again, every morning: the searches read, the waste blocked, the calls counted.
A person sets the brief, decides where the budget goes, and every ad is read by your practice before it runs.
One account, one brief
Every one of these, on one account.
What you tell us once drives all of it, and a person signs off on everything a customer sees.
The websiteBuilt, written and kept current.Showing up on GooglePages, listing and position, weekly.The phone and the chatAnswered, and the visit booked.SocialPosted and answered in your voice.ContentWritten from what people ask you.Follow-up and outreachThe quote nobody answered, chased.AdsRead daily, with the budget held.The numbersWhat came in, and where from.
Your briefTold once. Drives all of it.
All of it runs on Claude, and a person signs off on everything a customer sees. See it on three real businesses.
Three ways the ad budget leaks, and what each looks like fixed.
BeforeWhere the budget leaks
Your ads
- DisapprovedSame-day sick visits ad
- DisapprovedNew patients ad
Where the budget goes
- Same-day sick visitsGaps this week
- VaccinesWaiting list
Spent on the service that is already fullWrong diary
What you pay
Agency fee: a percentage of your ad spendSpend more, pay more
AfterSpent where it can book
Your ads
Wording checked firstAgainst what Google allows for health services
Approved, and runningOn the start date we gave you
Where the budget goes
- Same-day sick visitsGaps this week
- VaccinesWaiting list
What you pay
Your card pays GoogleYour budget never passes through us
Our fee is flatAgreed in writing, never a percentage
The ads get rejected
Checked before it is built
Filling the wrong diary
Budget where you have capacity
A cut of your spend
A flat fee, never a percentage
What it costs.
One price, agreed in writing before anything starts.
ThemeKnockExample quote- For
- Your business
- Service
- Google Ads for clinics and practices
- Plan
- Healthcare Google Ads
- The waste turned offIncluded
- Budget where you have capacityIncluded
- The ad and the page matchIncluded
- A flat fee, never a percentageIncluded
- Every call traced to its adIncluded
- Read daily, not monthlyIncluded
TotalQuoted in writing
A flat monthly fee for running the ads, quoted in writing once we know the services you want and roughly what you can spend. Your ad budget goes straight to Google on your own card. It never passes through us, and we never take a percentage of it.
- Agreed in writing first
- One flat price
- Everything in your name
- Leave with one email
Nothing starts until you say yes.
What do you need?
Why a quote?
This work is sized to the job, so the price is agreed in writing first. It is one flat price, never hourly, and nothing starts until you say yes.
Not sure which fits?Tell us what you have. You get a straight answer in writing.
Questions owners ask.
Not answered here? Ask us. You get a straight answer in writing.
What does it cost?
Two separate numbers. A flat monthly fee to us for running the ads, quoted in writing once we know the services and the area. And your ad budget, which goes straight to Google on your own card. We never take a percentage of the second one.
Are there rules about advertising healthcare?
Yes, and they are stricter than most trades. Google restricts a lot of health wording, and some services need the account verified before anything can run. We check what applies to you before we promise a start date, rather than finding out when the ads are rejected.
How much should we spend with Google?
We tell you after we look at what your area costs per click for the services you want. A figure given before looking is a guess with your money.
Is this better than search work?
It is faster and it stops the day you stop paying. Search work is slower and keeps working. If you can only run one, we will tell you which, based on your area rather than on which one we would rather sell.
Who writes the ads?
A person signs off on every one. AI helps with the drafts and with reading the search terms. Nothing clinical goes live without somebody at your practice reading it too.
Start here
Find out what your ads are really buying
Start with the free plan: a written check of your website and the pages your ads land on. It is free, and yours to keep.