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Google Ads for roofing companies

Be there in the week
the roofs come off.

Roofing clicks are some of the most expensive Google sells. The budget goes up the week a storm lands, the tyre kickers are blocked, and every call is traced back to the ad that paid for it.

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The ad account is opened in your name, and your card pays Google directly rather than us.

One storm search, followed all the way through.

  1. 1The ad, and a promise you can keep.
  2. 2The page it lands on, in the same words.
  3. 3The call, counted against that ad.

What you get, piece by piece.

Budget that follows the weather

When a storm is forecast the money goes up, because that is the week the work is there. It comes back down afterwards.

The waste turned off

The real search terms are read and the ones that cannot become a job are blocked. At these click prices this is where the money is.

Budget on the job you want

A replacement is worth many repairs. They are different searches and they get different money and different pages.

A flat fee, never a percentage

We are paid the same whether your budget goes up or down, so when the figures say spend less, we can say it.

Every call traced to its ad

Each source gets its own number, so an ad call is never counted as a map call.

The ad and the page match

Somebody who clicked a storm ad lands on the storm page, with the same words they just read.

Inside the work

Expensive clicks, read every morning.

Roofing is some of the costliest advertising Google sells, so the blocked list matters more here than the bids do.

You say it onceWhat you can spend across a yearThe towns the crews reachRepairs, replacements or both

Google AdsReading yesterday's search termsAt these prices, this is where the money is.
GoogleWatching the week aheadA storm is a week of work.
Google AdsMoving the budget to meet itUp for the storm week, down after.
Google AdsKeeping the vans inside the mapNo spend on towns the crews will not reach.
ClaudeWriting this week's adOne job, and a promise you can keep.
ClaudeCounting what a job cost to winEach source on its own number.

Then it goes round again, every morning: the terms read, the weather watched, the money moved to what calls.

A person sets the brief, decides how far the budget moves, and reads every ad before it runs.

One account, one brief

Every one of these, on one account.

What you tell us once drives all of it, and a person signs off on everything a customer sees.

The websiteBuilt, written and kept current.Showing up on GooglePages, listing and position, weekly.The phone and the chatAnswered, and the visit booked.SocialPosted and answered in your voice.ContentWritten from what people ask you.Follow-up and outreachThe quote nobody answered, chased.AdsRead daily, with the budget held.The numbersWhat came in, and where from.
Your briefTold once. Drives all of it.

ClaudeAll of it runs on Claude, and a person signs off on everything a customer sees. See it on three real businesses.

Three ways the roofing ad budget leaks, and what each looks like fixed.

Google Ads: Wrenfield Roofing

The storm week is missed

Budget that follows the weather

Up for the storm week, down after, inside a yearly figure you agreed.

Paying for homework

The waste turned off

The real search terms are read and the ones that cannot become a job are blocked. At these prices that is where the money is.

Leads your crews cannot reach

Inside the map the vans work

The area is set to match where your crews actually drive.

What it costs.

One price, agreed in writing before anything starts.

ThemeKnockExample quote
For
Your business
Service
Google Ads for roofing companies
Plan
Roofing Google Ads
  • Budget that follows the weatherIncluded
  • The waste turned offIncluded
  • Budget on the job you wantIncluded
  • A flat fee, never a percentageIncluded
  • Every call traced to its adIncluded
  • The ad and the page matchIncluded
TotalQuoted in writing

A flat monthly fee for running the ads, quoted in writing once we know the work you want and roughly what you can spend across the year. Your ad budget goes straight to Google on your own card. It never passes through us, and we never take a percentage of it.

  • Agreed in writing first
  • One flat price
  • Everything in your name
  • Leave with one email

Nothing starts until you say yes.

What do you need?

Why a quote?

This work is sized to the job, so the price is agreed in writing first. It is one flat price, never hourly, and nothing starts until you say yes.

Not sure which fits?Tell us what you have. You get a straight answer in writing.

Questions owners ask.

Not answered here? Ask us. You get a straight answer in writing.

What does it cost?

Two separate numbers. A flat monthly fee to us for running the ads, quoted in writing once we know the work and the area. And your ad budget, which goes straight to Google on your own card. We never take a percentage of the second one.

Roofing clicks are expensive. Is it worth it?

Sometimes not, and we will say so. The sum is the click price in your towns against what a job is worth to you and how many calls turn into work. If that sum does not come out, search work and your own photos are the better buy and we would rather tell you now.

Can the budget move with the weather?

It should. A flat monthly budget spends the same in a calm week as in a storm week, which is the wrong shape for this trade. We agree a yearly figure and then move it week by week.

What about the out-of-town crews after a storm?

They arrive with big budgets for a fortnight and leave. You cannot outspend them for those two weeks, and you do not have to: the pages, the reviews and the local listing you have built all year are the things they do not have.

Who writes the ads?

A person signs off on every one. AI helps with the drafts and with reading the search terms, which is the part it is genuinely faster at. Nothing goes live without a person reading it.

Start here

Find out what your ads are really buying

Start with the free plan: a written check of your website and the pages your ads land on. It is free, and yours to keep.

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